Senior Design Day Marketing & Communications Plan

For the biggest event of the year, I created a comprehensive marketing & communications plan that included:

• Promotional Feature Article on SDSU NewsCenter

• Social Media Campaign

  • Cover photos for LinkedIn, banners for Facebook

  • “Tekkie” the Robot graphics included with social media

• Digital Signs Across Campus

• SDSU Media Relations Collaboration

  • Coverage from CBS 8 News

  • Coverage from SkyGirl (Child Reporter)

• Video Recap

• Initiated Event Partnership with SDSU Alumni - Tabling to recruit alumni visitors for alumni association

• SDSU Instagram Story Takeover featuring Student Intern

  • Total @sandiegostateuniversity Following: 77.2k

  • Average Impressions: 4,143

  • Average Reach: 4,025

  • Analytics report here.

• Executive Communications - President De La Torre Recap Social Media Post

• LinkTree QR code for Booklet

  • 20 Signs Posted in Montezuma Hall

  • 106 clicks