Illini Union Bookstore Winter Photo/Video Shoot

My work at the Illini Union involves creating integrated marketing communications campaigns for other on-campus units. The following content comes from my coordination/direction of monthly photo and video shoots for campus units like the Illini Union Bookstore. In my visual direction, I emphasize human interest components as well as implementing current trends, such as #trending dances for TikTok features or relevant locations/poses for photoshoots. Through my monthly direction of these content creation sessions, I have been able to create a consistent flow of social media content for @IlliniUnionBookstore socials, which has subsequently increased the Illini Union Bookstore’s post engagements by 46%.