#IlliniFridays Features

#IlliniFridays is a weekly feature where students on the Illinois campus are featured on our social media. The conception of the #IlliniFridays tagline originally stemmed from a Student Affairs campaign to wear orange & blue (school colors) on Friday as a weekly spirit day. I decided to capitalize on it by finding students wearing Illini gear on campus, interview them, take their photo, then post and tag them on our @IlliniUnion social media platforms in a weekly feature. In less than a semester, what started out as searching for students willing to talk to us turned into students sending DMs and emails to Illini Union marketing to ask how to be featured! Not only does this serve as a wonderful marketing tool for Illinois Admissions, but it also serves as a community-building catalyst for students to share who they are, which clubs/organizations are close to their hearts, and what they love about their school. This now-permanent feature on social media platforms has played a large part in increasing our Instagram following by 66% in 12 months and is frequently shared in campus-wide e-newsletters and social media pages.